Key Expertise Areas
Defining product strategy and experience frameworks across multi-team initiatives
Embedding AI and LLM-powered capabilities into core product experiences
Designing scalable design systems and governance models across design and code
Partnering deeply with engineering to align UX with technical architecture
Architecting end-to-end customer journeys that reduce friction and increase adoption
Driving self-serve growth through onboarding, activation, and lifecycle optimization
Rapid prototyping using generative tools to explore and validate new interaction models
Building feedback-rich, high-accountability design cultures
Career Highlights
Led 0 to 1 design of Payment Plans platform generating $20M+ in processing volume within first year
Increased usability scores 5x through end-to-end flow redesign grounded in user testing
Reduced unpaid invoices and accelerated revenue recovery with custom pay-over-time feature
Re-architected payment and invoice systems contributing to 80% increase in total payment volume
Recognized with 1st Place in Weave’s AI Innovation Contest for forward-looking AI-native product concepts
Work Experience
Weave
January 2024 - Present
Principal Product Designer
At Weave, I operate at a platform level, defining experience strategy across fintech and AI initiatives that impact core product surfaces.
I led the 0 to 1 strategy and design of Weave’s in-house Payment Plans platform, embedding flexible fintech workflows directly into the product and unlocking over $20M in processing volume within 12 months. The work required re-architecting invoice and authorization systems to support partial payments, modern compliance patterns, and scalable growth.
I defined the AI integration vision across onboarding and automation workflows, partnering closely with ML and engineering teams to explore agent-ready interaction models and conversational interfaces that position the platform for long-term AI adoption.
Through the Patient 360 initiative, I unified fragmented acquisition, onboarding, and repeat engagement touchpoints into a cohesive end-to-end customer journey—establishing shared experience principles and journey frameworks that aligned multiple product teams around measurable business outcomes.
November 2021 - January 2024
Lead Product Designer
I built and led a team of 10 designers across Payments, Growth, Internal Tools, and Design Systems, raising craft quality while improving execution velocity and cross-functional alignment.
I shaped core user journeys across scheduling, patient communication, and payments—balancing usability, regulatory constraints, and evolving technical architecture.
By redesigning end-to-end onboarding and activation flows, we reduced support volume, mitigated payment processor risk, and increased customer comprehension across high-friction financial workflows.
I established structured critique and feedback systems that strengthened collaboration between design, product, and engineering, elevating design from a service function to a strategic partner.
Vivint
March 2021 - November 2021
Senior Product Designer
At Vivint, I partnered with product leadership to align roadmap priorities with measurable outcomes while simplifying complex cross-platform user flows.
I evolved the design system to reduce ambiguity, improve component reuse, and streamline engineering implementation. I also unified OTA update flows across platforms, improving clarity and consistency in high-stakes customer interactions.
O.C. Tanner
April 2018 - March 2021
Senior Product Designer
As Design System Owner, I led the evolution of an enterprise-scale system across both design and code, establishing contribution models and audit frameworks to ensure long-term scalability.
I led journey mapping initiatives that aligned cross-functional teams around user empathy and business priorities, and redesigned core flows that increased usability scores by 500% through structured testing and iteration.
Overstock
September 2015 - April 2018
Product Designer
At Overstock, I designed end-to-end vehicle shopping experiences integrating third-party data systems and purchasing flows. I also created conversion-focused shopping guides and explored interactive 3D product viewing concepts to drive engagement within a high-traffic e-commerce environment.
Banyan
April 2015 - September 2015
Creative Director
Bridged brand and product strategy during rapid growth from $20K to $100K MRR, directing app UX, refining sales materials, and evolving from visual design leadership into product-focused thinking.
Skullcandy
June 2008 - April 2015
Art Director → Lead Art Director
Led product design and seasonal creative direction for consumer electronics and accessories, overseeing large-scale collaborations and shaping brand-driven product storytelling across global retail channels.